FAPLAA is committed to ethical advertising, building transparency and protecting against unfair practices in online advertising. We create standards strengthening the integrity of the entire industry.
FAPLAA (Fair Play Advertising Association) represents a pillar of reliability in the world of advertising. Our main mission is to build ethics and transparency in advertising and to prevent unfair practices of advertising agencies, especially in the highly sensitive fields such as casino and sports betting.
We create large scale analyses, studies and white lists with the help of the most prominent capacities in the field to influence the conscience of individuals and government organizations. At the same time, we promote awareness in advertising and provide consultancy services specialising in the above-mentioned fields.
Our goals
Our primary mission within FAPLAA is to monitor and evaluate advertising practices and to work proactively to shape and maintain standards for ethical advertising. Our mission consists of several key points:
Promoting fair advertising practices/agencies
We guarantee the ads of selected advertising agencies comply with ethical and legal regulations.
Consulting activities
We help advertising agencies to become familiar with legal regulations and codes of ethics and to understand the market. We also give advice on legal issues of advertising aimed at selected markets.
Cooperating with regulatory bodies
We work with governmental and non-governmental organizations to create and maintain ethical standards in advertising.
Promoting innovations
We seek and support innovative and creative approaches in advertising. We push for measuring marketing activities and results.
Services
We offer two types of services - for clients (customers) of advertising agencies and for advertising agencies themselves.
For clients
We will perform a background check on the advertising agency
We will find out whether the advertising agency you have chosen follows ethical standards and is able to provide high-quality services in the scope you want to order.
We will recommend an advertising agency
Based on the client's objectives and the region for targeted advertising. Afterwards we will recommend the most suitable proven advertising agency from the FAPLAA member agencies.
Supervision and audit
We will make sure the advertising agency performs the order with respect to the set objectives, in the agreed scope, quality and time. We will audit accomplishing the desired results of the advertising agency either once or regularly in the specified timeframes.
For advertising agencies
Teaming up with professionals in the field
We will help you find a high-quality freelancer or agency with casino/betting specialisation to work on partial tasks or entire projects.
Adding to the list of cooperating agencies
We will check your work or the work of your agency upon your request. If the quality and standards set by us are met, we will recommend you to clients requesting an advertising agency servies.
Consultations
We can answer any questions you may have concerning casino / betting advertising and help you solve any problems you may face in the casino / betting industry.
How to recognize a top quality advertising agency?
Choosing the right advertising agency is often a key factor for your successful business. However, understanding the advertising agency market is not easy, the world is literally flooded with advertising/marketing agencies. And this is especially true in the casino and sportsbook fields, where the need for high-quality advertising is growing significantly.
In order to get some of the stigma off advertising in these fields and to help advertising agency customers get a better understanding of the field, we have annual "Fair Play Advertising" awards. The award for Fair Play Advertising is for advertising agencies following the strictest rules and laws. Such agencies which can act in sensitive markets in a way that is beneficial not only to the customers themselves (casinos etc.) but also to the people.
Award winners
News
Keep up to date with current legislation, researches, advertising practices and trends. Here you will find all the information you need to stay on top of the constantly changing world of advertising.
FAPLAA Goals and Principles for 2024: Striving for higher standards in advertising!
12. 12. 2023
Our successful 2023 Annual Convention and News in the Advertising Industry
21. 11. 2023
FAPLAA Awards 2023: Who Received Our Top Award?
How to get involved?
Are you interested in ethical advertising? Whether you represent an advertising agency that would like to work to the highest standards of quality and transparency, or you are a client of an advertising agency that wants to protect its advertising investment and achieve very good results with its advertising campaigns, you can get involved. Just fill in the form below and we will contact you:
